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What is Little Baby Book?

  • Little Baby Book is published by LPB Publishing. LPB Publishing also publishes the Little Pink Book – Wedding Planner.
  • Little Baby Book is an A5 booklet and is distributed nationally. The target market is women (expecting, mothers with babies & toddlers)
  • It is a directory, organized according to the national region, enabling the user to easily find their local baby related services and products.
  • Through our partnership with Media 24, we distribute 22 500 copies of the Little Baby Book with Your Pregnancy magazine every 6 months. A further 7500 will be distributed through local gynecologists, pediatricians, clinics, maternity wear boutiques, baby shops, and registries.

Meet the people behind the book?

Niki Steenkamp is the owner of LPB Publishing, who also publishes the very successful Little Pink Book – Wedding Planner. The Little Pink Book has published 9 issues over the last 6 years and is the leading publication in the South African wedding industry. The Little Baby Book is an extension of this brand and aims to service pregnant mothers and mothers with young children.

Niki herself is a mother of four children and balances her career and mothering by surrounding herself with a dynamic and creative team.